Fashion · Honest Beauty · Jessica Loves · Uncategorized

Easy 1940s Vintage Make Up

This tutorial is for a very easy everyday vintage make up look and uses just drugstore products!

The first thing I do is moisturise my face and put Vaseline on my lips. I tend to put both of these on quite thickly and go do something else to give it time to sink in before wiping off and starting my make up. Ta dah! Hello vaguely shiny face.


Step number one has to be primer: I have very sensitive, eczema prone skin so primer is vital to avoid allergic reactions. It also creates a great, smooth, pore-less base. My primer of choice is Maybelline’s Baby Skin, I’ve used it for yonks and it’s excellent. Don’t forget your neck!


For skin coverage we use two products: a liquid foundation that’s slightly lighter than your natural tone (for me that’s Max Factor Lasting Performance Foundation in Fair) and a powder foundation that more closely matches you (The Max Factor Facefinity Compact in Porcelain). Pale, glowing skin is vital for a vintage look but please don’t think having skin that isn’t naturally white as a sheet excludes you! Using a lighter colour with maximum coverage underneath will help you glow but powder over the top ensures you stay matte- vital for a vintage aesthetic! Definitely no sparkly highlighter here.

… but there is a cute pomapoo puppy! Hi, Tilly.


Depending on how full I want my coverage to be I use either a foundation brush or a damp sponge. The sponge is best for day looks so that’s what we’re using today.

I squeeze the liquid foundation onto the back of your hand then dab away with the sponge and… it’s time to make myself look like a ghost! It will look very pale to start with but we do add a little colour so don’t worry.

I cover my lips (or at least the edges) since vintage lips require a very crisp outline. Make sure to also go outside of the edges of your face and down your neck as we don’t want a foundation line.


Moving on to this beautiful foundation compact. Its colour, despite being the lightest in the range, can be a little too dark for me in winter, since without sun I am a ridiculously pale human being. Dab your powder on so you don’t create drag lines on your face. I also put a little light powder on my chest so the skin colours blend nicely.

If you’re looking for an excellent but cheap foundation sponge that handily stops your fingers getting covered in make up then I highly recommend this handled sponge as it was only a pound from the pound shop!


For a vintage look work your blusher along the cheek bone, first from the outside. Smile to pronounce the apples of your cheeks and give a light swoop underneath. Do remember to keep your blusher only on the parts of your face that actually blush however!

This eyebrow is a soft and natural 1940s look but still very groomed. Many powders are (I think) a little too difficult to use and tend to travel rather terribly across my face by the end of the day… actually more likely across my wife’s face every time I get close to her! Pencils on the other hand can be too harsh, sharp and obviously unnatural. Fine if that’s the look you’re going for but this is a soft look.

The Maybelline BrowSatin pencil in Red Mahogany gives me a very natural look and does an incredible of turning my black eyebrows amber (as a child I had bright blonde hair and the same black brows… it was slightly odd). One end is a precise pen and the other a filling powder. It’s excellent stuff.


Start with the thin pen end, draw a slightly rounded line at the bottom of the brow then work upwards off it, using quick little strokes to emulate hairs. You can stop here if you’re after a very vintage thin eyebrow look or you can use the other end of the pen which is a tiny sponge with finishing powder which is great for darkening and thickening your brows.


Primer is very important not only if you have monolids as I do but also just to create a great base for your eyeshadow: (A) it won’t move and (B) the colours will really pop! I use the L’Oreal Colour Riche Eye Primer which is fab and easy to apply.

For eyeshadow I use four shades from this Sleek V2 Ultra Mattes Palette, which you may recognise from my January Favourites video.

The colours I use are Flesh combined with Pillow Talk for the light shade over my lids, Paperbag for the crease and then Maple as a transition shade.


My skin is too pale for the flesh tone by itself so I mix it with the bright white. Fortunately these colours are so pigmented they left you mix on top of each other. Ease of use is always the most important thing with beauty I find!


Once you have thoroughly coated your eyelids in the light, flesh tone take an angled brush and draw a line ever so slightly above your eyelid crease using the transition shade. If you too have a monolid then start with your eyes open and draw the line ever so slightly above. The great problem with monolid eyes is that you can spend hours and hours doing a gorgeous eyeshadow job but the second you open your eyes, boom, it’s gone. Blend out the transition shade then add a little more to the crease before moving on to our darker shade. Add mainly to the outside corners of your eyes and a little to crease then again… blend, blend, blend! Because that’s all eyeshadow is. Blending.


The No 7 Stay Precise Liquid Liner has been my favourite for many years, it has a gorgeous little brush applicator inside a long paint pot of liquid, it’s easy to use and has great coverage. But… like all good things, it had to some to an end! Why, Boots, Why?!

I had a little stockpile going but now I’ve used that up, so I’m searching for a new favourite. I’m currently using the No 7 replacement: Stay Perfect Liquid Liner. It has a foam tip rather than a brush, which is meant to create a precise look but instead I’ve found the tip point just wipes away product as you put it on. Which seems pointless.


I know; ‘bad joke’.

The best replacement I’ve found is the Max Factor Colour X-Pert Waterproof Eyeliner. It’s not the same but it will do. Sob. Let me know in the comments if you have any suggestions for me.

Let’s get precise! Normally when you hear ‘vintage’ you think ‘big eyeliner flicks’ but the 1940s look is a lot more natural.

Now, for those of you wondering, yes I do only wear one brand of lipstick! Maybelline SuperStay 24 Hour Lip Colour. It sticks on your lips no matter what! It will even stay when you make out with someone else who is wearing a different colour of the Maybelline SuperStay 24 Hour Lip Colour. Tried and tested.


For very vintage looks I go for number 542, Cherry Pie.

And look, it’s cute with my eyeshadow! I do use lipliner but only for evening looks so not today. Personally I think the applicator is precise enough. I naturally have very pointed tips to my upper lip but for a good 40s or 50s look a rounded shape suits better.

Once your lips are dry to the touch pop on your setting gloss. In a very… careful… way.


Most people think the lips are the most important thing with a vintage look but I think your lashes are equally important.

… Although mine are slightly crazy and go in different directions so false lashes are my friends.

I can’t recommend any lashes for this look because I chop up all lashes I buy to make the shape I feel best suits my face. I CAN recommend the brand these lashes come from though: Eye Candy make beautiful, soft lashes that take very well to being chopped up!

But Eylure make the best glue!

Done! Watch the video below for further instructions, and let me know if you try it on the comments!


Primer: Maybelline New York Baby Skin –
Foundation: Max Factor Lasting Performance Foundation (Fair) –
Powder: Max Factor Facefinity Compact (Porcelain) –
Blusher: No. 7 Powder Blusher (Apricot Blossom) –
Eyebrows: Maybelline BrowSatin pencil (Red Mahogany) –
Eyeshadow Primer: L’Oreal Colour Riche Eye Primer –
Eyeshadow Palette: Sleek V2 Ultra Mattes Palette -
Eyeliner: Max Factor Colour X-Pert Waterproof Eyeliner –
Lipstick: Maybelline SuperStay 24 Hour Lip Colour (542 Cherry Pie) –
Eyelashes: EyeCandy (shaped by me…) –
Eyelash Glue: Eylure –